"The true measure of digital business success is not just technology adoption, but the ability to reimagine and transform."
Satya Nadella, the CEO of Microsoft
- “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” by Eric Ries
How to launch a startup using lean methodology, emphasizing the importance of adaptability and iterative testing.
- “Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You” by Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary
This book delves into the rise of platform-based businesses like Uber, Airbnb, and Amazon, explaining the underlying economics and strategies.
- “Digital Transformation: Survive and Thrive in an Era of Mass Extinction” by Thomas M. Siebel
Siebel discusses the technologies driving digital transformation and offers a guide to harnessing these forces for business success.
- “The Fourth Industrial Revolution” by Klaus Schwab
Schwab, the founder of the World Economic Forum, explores the ongoing technological revolution, its challenges, and its potential to reshape industries, societies, and economies.
- “Hooked: How to Build Habit-Forming Products” by Nir Eyal
A guide to the mechanics of creating products that captivate users, with insights into the psychology of habit formation.
- “Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World” by Marco Iansiti and Karim R. Lakhani
This book provides a deep dive into how artificial intelligence is reshaping business, offering strategic insights for leaders in the digital age.
- “The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail” by Clayton M. Christensen
A classic text on disruptive innovation, Christensen’s book explains why large companies can be blindsided by innovations and how they can navigate these challenges.
- “Digital Marketing For Dummies” by Ryan Deiss and Russ Henneberry
A comprehensive guide to the facets of digital marketing, from SEO to social media, making it a great primer for students new to the subject.
- “Machine, Platform, Crowd: Harnessing Our Digital Future” by Andrew McAfee and Erik Brynjolfsson
The authors delve into the major technological trends of our time, offering insights into how businesses can harness the power of machines, platforms, and crowds.
- “The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power” by Shoshana Zuboff
Zuboff provides a critical examination of the rise of surveillance capitalism, exploring the implications of a world where personal data is the primary commodity.
Class plan and content
SWOT Norms Strategy and BMC
[MSC – FALL – G2 – MPSC MSHM]
- MPSC OCT 120,
- MPSC OCT 90,
- MSHM OCT 120,
- MSHM OCT 90
[MSC – FALL – G1 – MACAM MLFM]
- MACAM AM OCT 120,
- MACAM AM OCT 90,
- MACAM PM OCT 120,
- MACAM PM OCT 90,
- MLFM OCT 120,
- MLFM OCT 90
[MSC – FALL – G3 – MSIM IMBD]
- MIMBD OCT 120,
- MIMBD OCT 90,
- MSIM OCT 120,
- MSIM OCT 90