Purpose Driven Supply Chains

"The purpose of a business is to serve, not to be served."

Howard Schultz, Former CEO of Starbucks.

Suggested literature

Business Model and Strategy:

  • “The Business Model Navigator” by Alexander Osterwalder, Yves Pigneur, and Greg Bernarda (2015) – Provides a framework for designing purpose-driven business models.
  • “Profit with Purpose: The Power of Socially Driven Business” by Adrian Rikett (2017) – Explores how companies can integrate social and environmental impact for long-term success.
  • “The Triple Bottom Line: Does It All Add Up?” by Andrew Savitz (2003) – Discusses the concept of considering social, environmental, and economic factors in business decisions.


Sustainable Supply Chain Management:

  • “Sustainable Supply Chain Management: A Handbook for Decision-Making”by Jesper B. Jespersen and Birger Madsen (2005) – A practical guide to implementing sustainable practices in supply chains.
  • “Building Sustainable Supply Chains: A Handbook for Procurement and Operations” by Alberto Giovannetti, Elena Tocci, and Claudio Tonini (2018) – Focuses on integrating sustainability into procurement and operational aspects.
  • “Supply Chain Management for Sustainable Food Systems” by Tanya Schießl and Helen Tran (2015) – Explores sustainable practices within the food industry supply chain.


Circular Economy and Design Thinking:

  • “Cradle to Cradle: Remaking the Way We Make Things” by Michael Braungart and William McDonough (2002) – Introduces the concept of a circular economy and designing products for minimal waste.
  • “The Circular Economy Handbook: Realizing the Circular Advantage” by Walter R. Stahel (2016) – A comprehensive exploration of the circular economy and its benefits.
  • “Design Thinking for Sustainability: A Practical Guide” by Tim Brown (2009) – Explains how design thinking can be used to develop innovative and sustainable solutions.


Case Studies and Company Examples:

  • “The Purpose Revolution: How Companies Are Creating Value by Doing Good” by Ronnie Jane Gibbs and Ken Ehrhardt (2016) – Showcases companies that have successfully integrated purpose into their business models.
  • “Firms of Endearment: How World-Class Companies Profit from Putting People First” by Raj Sisodia, Jagdish Sheth, and David Wolfe (2007) – Examines companies that prioritize social responsibility and employee well-being.
  • “The Seventh Generation: The Inside Story of the Environmental Company That Broke All the Rules” by Jeffrey Hollender (2004) – A case study of a company built on sustainability principles.

Class plan

23rd of April
Midterm presentations

29th of April

16th of May
Midterm corrections
Review for the exam


Class content


Part 1: Value Chain


Part 2: Introduction to Operations and Supply Chain


Part 3

Shaping Tomorrow: Bridging Business, Education, and Sustainability for a Resilient Future.

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